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Research papers

From brief-taker to business catalyst

This paper highlights inefficiencies in the current market research process and illustrates, through live case study example, the benefits of adopting a new approach to better leverage the skills of our industry and the value it contributes to...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Robyn Wunder, Kristin Hickey
Company: The Leading Edge
September 22, 2002
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Citation

Wunder and Hickey (2002a, September 22). From brief-taker to business catalyst . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/from-brief-taker-to-business-catalyst-